Alvalade teams up with Sports Marketing giants Traffic Sports

Sporting CP penned a deal with Traffic Sports this week, with an agreement that will bring together Alavalade and the sports marketing multinational.

Speaking about the deal, Traffic Sports CEO Frederico Pena was keen to explain how Sporting CP can benefit from the new relationship: "It is a real honour for us to sign a protocol with such a big club. The idea is to close the gap between Brazilian football and Sporting CP. We have a long tradition with top level athletes and we want to build up a relationship between Sporting CP and Brazil, to take the Alvalade brand that extra bit further. We are looking for opportunities and We think Sporting CP can have a bigger presence in Brazilian football and in the country in general. The club is really well thought of over there, with some great players having already played here."