Bruno de Carvalho takes part in Leaders Sport Business Summit in London

The Sporting president, Bruno de Carvalho, was in London recently to take part in the Leaders Sport Business Summit, which brings together names from across the sports and business worlds.

Speaking about the event, the Alvalade leader proved pleased with such a prestigious invitation: "It is more and more important for Sporting to be on the front line, with its vision for modernising football. It is one of the most prestigious conferences in the world and I don't mean only in relation to football. It was really important and it is an honour for sporting to be part of such a restricted group. Sporting CP is recognised as being on the front line of some of the important battles in football."

"It was really nice to spend two days thinking about football and to transmit Sporting CP's ideas. Football is going through a big transformation, but we also have to consolidate what has been done, to ensure that it doesn't get lost in the moment. We talked a lot about the present and future of football and we hope to carry on taking part in events at this level", added Bruno de Carvalho.

The Sporting president went on to appeal for Portuguese football to take a long, hard look at itself: "I came back feeling satisfied, but knowing that we still have a lot to do. I have faith that one day I will feel the same about Portuguese football. We are still learning and you can see the big difference between Portuguese football and the others when you go to these congresses. World football wants to be at the very top and sometimes Portugal is lagging behind a bit. We really should reflect and take a step in the right direction."

"It is nice to feel that Sporting CP's ideas are being noticed in football. It is important to know that we were influential in the changes that have happened. Football needs regulation, not only in terms of laws but also in terms of its multi-million euro business which involves more and more people and more and more money", finished Bruno de Carvalho.