Roger Navarro on the role of social networks in the modern game

With just a click of a single button, the Future of Football International Congress moved into its final session. Who better than Roger Navarro, a man used to managing a Barcelona fan base of more than 300,000,000. Social networks are the theme of the day, acting as an instantaneous way for clubs to keep in touch with their fans.

"We have more than 300,000,000 followers all over the work and of course we cannot be with all of them all of the time. If in Spain each fan has their own specific likes, imagine interacting with fans from other cultures. It needs different strategies, but what you get out of it is also different. The most important thing is to be aware of where people live in the world. We have created databases which allow us to give value to every single fan. We try and communicate as directly as possible, because we know that is the best way to get the best out of our relationship. We have to try and communicate in as many languages as possible and of course agreements with third parties help us", said Barcelona's digital platforms director at the congress.