Steve Rickless shares his experience with Triple Play as part of a drive to generate revenue

Football stadiums are, by definition, the place where you go to watch a football match. What if stadiums could become much more than that, acting as a way of generating even more revenue? That is one of the Triple Play CEO Steve Rickless' idea, with his company paving the way in integrating digital services into facilities. With offices around the world, Triple Play has already worked in more than 30 stadiums (including Chelsea, Manchester City and Spartak Moscow), in seven different sports.

“We should use the stadium's systems to ge the fans involved. Giant screens for example can be fitted with internet connections to work as television platforms for generating additional revenue. For Steve Rickless, the NFL is an example to follow, with ticket prices also varying based on the services available to each particular fan. “We can have music, games, competitions, special offers, location services and partnerships with restaurants and bars who pay to be part of the club's App", affirmed the Triple Play CEO, finishing by encouraging a discussion on how to generate revenue not only on matchday, but on the other 300 days of the year.