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“What matters is that we keep cool"

By Jornal Sporting
06 Dec, 2016

Bruno de Carvalho unveils new Sporting Academy School in Athens

Speaking from Athens, where he is opening the doors to a new Sporting Academy School, president Bruno de Carvalho set out his plans for the rest of the current campaign.

“What matters is that we keep cool and stick together. Yesterday we had more than 43,000 people in the stadium and I think that the fans are calm with the excellent work we are doing. That is what I said when we were seven points behind, when we were five points behind and now when we are two points behind", said the Alvalade boss in the Greek capital, adding: "There are three really strong sides in the league: Sporting CP, FC Porto and Benfica. It will be tight race right until the end, but we have everything we need to bring the title home for the fans. This is a marathon, not a sprint. and it is the most consistent and intelligent team in the run in that will win it."

A crucial Champions League encounter with Legia Warsaw awaits on Wednesday, before the weekend's Lisbon derby. "Right now the coaching staff and the players are all in symphony and focused. We will have a tough game in Warsaw and then we will go to the Luz and do our job, which is bringing back three points", said Bruno de Carvalho.

Photo by César Santos

Madrid to host Sporting Academy School

By Jornal Sporting
31 Oct, 2016

Alvalade to expand into the Spanish market for the first time

January 2017 will mark an important milestone for the Sporting Academy Schools. For the first time, the Alvalade brand will expand into Spain, more specifically Madrid. After opening in Greece in a first move into the European market, Sporting CP now makes the short trip across the border thanks to an initiative with the Club's Spanish partner Total Planet Management, led by Manuel Ojalvo Martín.

"This is part of our growth plan and blends with our Spanish partner's idea", said Rui Reis in an interview about the deal, going on to give Luís Figo and Cristiano Ronaldo and examples of Sporting's success in the Spanish market: "They are our main triumphs in the case of Spain, but of course what we look to do is to work with young players. We are one of the best clubs in the world at doing that."
 
Manuel Ojalvo also praised the Alvalade football factory: "Sporting had to be in Spain and this is a very special day. We are really proud to be part of this family."

Bruno de Carvalho opens South Africa Academies

By Jornal Sporting
02 Sep, 2016

Alvalade president sets off for Johannesburg to unveil new football schools

The transfer market had barely slammed shut when Bruno de Carvalho took off for South Africa, where the Sporting president will officially open two Sporting Academy Schools and meet with the region's Sporting Supporters' Clubs.

Bruno de Carvalho began the journey to Johannesburg on Thursday, where Sporting will is now expanding horizons after opening a facility in Canada and beginning the construction of a further 10 in China.

Sporting Academy Schools reach China

By Jornal Sporting
16 Nov, 2015

Partnership with ECADInt for the construction of ten facilities

Following on from Canada and South Africa, the Sporting Academy Schools have now arrived in China! Through a partnership with the company ECADInt, a total of ten Sporting Academy Schools will be built around the world's most populous nation.

The partnership was officially signed off this morning in Estádio José Alvalade, signaling a giant step for Sporting on the international stage. “This is an important day for us. We want to show people the real dimension of this Club and this is confirmation that the world sees the value of Sporting. We are a global club, with Members and fans around the world and this is the result of the hard working people have been putting in. Now in Asia, the first step has been taken in the heart of China", said the Sporting President Bruno de Carvalho at the signing, continuing: “We have been looking to develop the Sporting brand abroad and the construction of Sporting Academy Schools in China and this partnership with ECADInt really contributes to that. This link between our two countries is massively important. China is developing football and their government is really backing the sport. Sporting is a strategic partner for training good local players to team up with the really good names who are already playing in China."

The Ballo d'Or winners Cristiano Ronaldo and Luís Figo are both products of the famous Alvalade youth system, acting as the benchmark for all promising young stars learning the trade at the Sporting Academy Schools.

“Cooperaiton between Portuguese and Chinese companies has been increasing and Portuguese football is really relevant. The Sporting Academy Schools are really good and the players who come out of them are known for their quality. This partnership leaves football in China on a good footing for the future", explained Xu Weili, Chinese Consul, in a backing reaffirmed by the president of ECADInt Portugal, Lin Han: "We wanted to being together people's desire to develop sport in China with Sporting's knowledge. Investment helps develop football in our country, but only the knowledge and talent of this Club can make it brilliant."

President Bruno de Carvalho, who will take advantage of Sporting's Europa League visit to Moscow (26th of November) to travel to Beijing to take part in a similar ceremony, went on to explain the difference between the Sporting Academy Schools and other youth systems around the world, paving the way for initiatives like the partnership with ECADInt: “The main focus of the agreement is building ten Academy Schools in China and we will be working on other initiatives too. ECADInt are 100% with us and contrary to other clubs, Sporting doesn't give its brand to anybody, we just work with local partners. That allows us to visit the spaces which we have built on a regular basis. We follow our Academies closely and that makes the difference. It is really important for Chinese footballers that we pay attention to the players at the Academies and one of the most important vectors is promoting the development of players with our know-how, but we will also be working with the coaches and teachers. We are open to exchange programmes with players from the Sporting Academy Schools in China, like we have done with the Toronto Academy for example."

“A lot of national and international clubs would like to be sitting here signing this partnership. Our policy focuses on training and Sporting will carry on to be a reference in the area. Training is in our DNA and that is why people recognise our capacity. this is a really important day for our Club and for Portugal, because Sporting is an ambassador for this country and we will continue to be", finished the Alvalade boss.

Protocol between Next Level Sports and Sporting Academy Schools

By Jornal Sporting
04 Nov, 2015

Partnership to provide study scholarships in the USA

Building on a partnership with the Sporting Foundation which has already seen Paulo Pereira, a youngster supported by the project, receive a study scholarship in the United States, Next Level Sports signed a protocol this week with the CIF Sporting Academy School, with the Alvalade club heading up the ceremony and partnership.

“It is with great satisfaction that we are taking another step in Next Level Sports' strategy. We have been around for a year now, but we want to carry on for many more. We believe that we can build a new generation of athletes and footballers. We trust in the kids who are at the Academy and we know that fitting studying and their sports lives together is really important", affirmed Tasslim Sualehe, CEO of Next Level Sports, at the signing, continuing: “We are to here to support the youngsters and we know they can do it. We think that it is really important for them to carry on with their academic lives, because not everyone reaches the top level of competition. It is important that they don't only focus on football."

This partnership between the CIF Sporting Academy School and Next Level Sports will provide the Academy's young players with the chance to earn study scholarships in the United States. "We are sure that this project will be a reference and motivation for our young athletes", concluded the CIF president, António Rebelo. 

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