Alvalade President leads presentation ceremony

Although the Sporting Foundation was actually founded back on the 20th of December 2011, it was with the election of Bruno de Carvalho for the leadership of the club that the Foundation found a new lease of life, helping the parts of society that most need our support.

After the Charity Training event that saw more than 8,000 presents donated to a children's home, the Sporting Foundation has now launched an innovative new product: the Friends of the Sporting Foundation Card. Costing just 10€ for a season, this is a fantastic way to contribute to the lives of the more than 20,000 youths and 200 associations that the Foundation works with.

Speaking at the launch of the initiative, President Bruno de Carvalho laid down signing up for the card as an obligation for all Sporting fans: "Foundations like this one exist to give opportunities and experiences to people and it is important that we all think about the work that the Sporting Foundation does. It has been one of the most important vehicles for showing the human element of the club and we want Sporting to be much more than just a sports institution. We think that the Sporting Foundation will be able to reach out to even more people with the help of the Friends of the Sporting Foundation Card, which is at the heart of what the Foundation was created to do."